Real estate firms betting big on retention and hiring as projects rebound

A job portal saw the real estate sector spearheading non-tech industries, recording a 21% increase in hiring in April 2023, compared to the same month a year earlier.

After a period of slow growth in 2020, the real estate job market appears to be on the mend, with companies investing in their top performers, in addition to maintaining a strong talent pipeline.

The Naukri JobSpeak Index saw the property sector spearhead non-tech industries, recording a 21% increase in recruitment in April 2023, compared to the same month a year earlier.

This growth is mainly the result of an increase in residential and commercial property launches in metropolitan areas, which has prompted hiring for key positions such as tenders manager, construction engineer and engineer. civilian,” Naukri said.

Among the major cities, Kolkata, Pune and Hyderabad recorded recruitment increases of 28%, 22% and 19%, respectively, in the real estate sector. Demand was highest for senior managers with more than 16 years of experience.

As the labor market remains buoyant, various companies are opting for replacement hires across all verticals, in case talent changes. However, they did not disclose hiring numbers.

Which companies follow

Godrej Properties follows an omnichannel hiring strategy and has a clear and focused campus strategy, which envisions hiring up to 15% of new recruits from graduate and postgraduate campuses.

READ ALSO | Why Candidates Remain Confident About Changing Jobs Despite Recession Fears

The Godrej Industries subsidiary plans to protect its talent through compensation and has launched several capability programs that support the functional and leadership development of its employees, said Megha Goel, CHRO, Godrej Properties, saying that attrition has recently declined.

ANAROCK Group supports its top talents (5-10% of all talents) in pursuing leadership programs from Indian Institute of Management (IIM) in Ahmedabad, Bangalore, Kolkata and Lucknow except from the Indian School of Business in Hyderabad.

Programs include Strategic Leadership and Innovation, Transformational Leadership, Design Thinking, AI and Machine Learning for Business, Senior Executive Program and Women Leaders Program, among others, Sukhdeep Aurora said. , director of human resources of the ANAROCK group.

Last year, Mahindra Lifespaces onboarded over 200 team members, and as the company continues to grow, its recruiting efforts persist. The company actively seeks talent in a variety of industries, going beyond real estate, in areas such as customer experience, marketing, finance and sales.

“Talent retention is an ongoing process that requires continuous effort and adaptation. Our quarterly pulse survey ensures that we receive regular feedback from our teams,” said Krity Sharma, Human Resources Director at Mahindra Lifespaces.

READ ALSO | Companies are pushing their employees to adopt sustainable travel and reduce their carbon footprint

Lodha and Signature Global are also looking for a diverse range of talent which includes, but is not limited to, financial analysts and accountants, marketing and advertising specialists, architects and building designers, property managers, real estate analysts, project managers, legal advisers and real estate agents. Real estate agents, architecture, investment, marketing, HR, etc.

Lodha partners with specialist recruiting firms and focuses on on-campus recruiting at various Tier 1 and Tier 2 colleges, among others, said Janhavi Sukhtankar, president of human resources at Lodha.

Leave a Reply