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Hill Country Group Unveils Plans for State-of-the-Art Creative Production Studio in Texas

At the forefront of virtual production technology, Hill Country Studios will house two virtual production stages, 12 sound stages and provide more than 1,400 industrial jobs in Texas.

SAN MARCOS, TX, June 08–(BUSINESS WIRE)–Hill Country Group today announced plans for Hill Country Studios, a state-of-the-art virtual production, TV, film and streaming studio to come to San Marcos , Texas, a short distance from Austin and San Antonio along I-35. With a mission to unleash creative storytelling through innovation and emerging technologies, the $267 million project will be the first and largest studio of its kind in Texas.

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Courtesy of Foley Design

“What started as a dream to elevate the production industry in Texas is now becoming a reality,” said Cory McLoud, co-founder and CEO of Hill Country Studios. “Recognizing the game-changing potential of virtual production, Hill Country Studios aims to place the motion picture industry at the epicenter of the innovation corridor in Texas. We couldn’t think of a better place to propel the entertainment industry with a world-class studio space than our own backyard.”

Answering the industry’s call for versatile, state-of-the-art production facilities, Hill Country Studios will feature two identical virtual production stages with a 75-foot-diameter performance space that will be among the largest virtual stages in America. North. An emerging technology in the industry, virtual production uses interactive video game engine environments to create virtual sets in real time. Overall, Hill Country Studios will include 12 soundstages across 310,000 square feet, two rear lots totaling 15 acres of outdoor production space, 310,000 square feet of modular office space and four workshops.

The mixed-use project, located at the entrance to the planned community of La Cima, will also include modern lifestyle and co-working amenities, headlined by post-production facilities, a 50-seat screening room and a full-service restaurant and cafe. Twenty-five acres will be set aside for vendors and commercial space built to service both the studio and the surrounding community.

“We’re excited to see the opportunities this project will bring to San Marcos,” Assistant City Manager Joe Pantalion said. “The city is delighted that Hill Country Group has chosen to invest in San Marcos for this project and we are confident that the motion picture production studio will have a positive impact on our local businesses and the overall economy of our community.”

Architecture and design will be led by renowned architect Bill Foley of Foley Design, while senior media consultant David Godfrey will join the team in studio operations. The design and management of the virtual production will be led by Vision’s team of designers and integrators, who bring extensive live and film production experience to the project.

Hill Country Studios is expected to begin construction in early 2023. For more information and to stay up to date on the progress of the project, visit

About Hill Country Studios:

Hill Country Studios offers the creative industry access to state-of-the-art facilities including two virtual production stages, 12 sound stages, support infrastructure and ancillary equipment. A first of its kind in Texas, Hill Country Studios strives to unleash creative storytelling through innovation and emerging technologies. Founded in 2020, the creative production studio is led by co-founders Cory McLoud and Zach Price of Hill Country Group and a creative leadership team with decades of combined industry experience. The state-of-the-art facility is located on 209 acres between Austin and San Antonio in San Marcos, Texas. For more information, visit

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Nichole Hazard
Red Fan Communications

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